Haven and British Holidays, part of the Bourne Leisure Group, the largest and most successful holiday company in the UK decided to take their successful online sales channel to the next level.
The main objective for the new Web site was to increase Haven and British Holiday’s conversion rates, increase the percentage of online sales and ensure customers are able to achieve their objectives online, and improve visitors’ online experiences overall.
Technology Solutions company Amaze was well placed to help them achieve their objectives due to their experience and credibility in understanding complex technical integration problems and delivering solutions to overcome them, as well as their knowledge of the sales process and how this can be best achieved online.
The proposed solution was a phased growth plan, involving the implementation of the SDL Tridion R5 content management system to build a new dual-branded Haven and British Holidays Web site. SDL Tridion’s partner, Amaze, was selected to oversee and manage the implementation for its considerable experience and knowledge of understanding complex technical integration problems and delivering solutions to overcome them.
SDL Tridion was chosen as its content management solution for its powerful BluePrinting technology, which enables organisations to localise content while preserving the general brand, navigation structure and look and feel of the main site. SDL Tridion R5 and .net technologies assisted Haven and British Holidays in adopting the latest Web technologies for integration with the reservation system. SDL Tridion was used to enforce strict Web standards conformity to deliver a cutting edge and accessible Web site.
Alison Dunn, Manager of the Haven and British Holidays Internet Team says, “The main objective for the new Web site is to increase our conversion, increase the percentage of online sales from approximately 22 percent to 30 percent of overall business, decrease the offline Internet percentage of business by ensuring customers are able to achieve their objectives online and improve our visitor online experience through personalisation. We selected Amaze to implement SDL Tridion as we believe their skill set and culture will lead to them becoming an extension of our own team, working together to achieve our objectives.”