SDL Tridion

SDL Tridion Magazine 2008

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Content Management for Business Communication. This year’s magazine features articles on the growing importance of interactive marketing, the AIDAS model of purchase behavior and how marketers are using it as a fundamental part of the marketing mix.

The magazine includes articles on Web 2.0; online measurement and analysis; social media such as blogs, forums and RSS; cross-channel integration; digital delivery beyond the Web. The magazine also features a number of customer case studies including DHL Global Mail, Goodyear and breastcancer.org who are using personalization tools, statistical analysis and other multimedia channels to reach their customers.

It’s free! You can request a free copy of our 2008 magazine by filling in the form. Depending on your location, you should receive it within one week.

Synopsis

The shift of static business-to-consumer and business-to-business Web sites to interactive ones has paved the way for increased interactivity between businesses, their customers and prospects. New Web technologies mean that companies can now deliver more engaging, relevant and meaningful experiences for consumers who, in turn, are more demanding and have higher expectations of what they can do online. Indeed, they have changed how they use the Web (and multimedia channels) by being increasingly more knowledgeable, more vocal and more engaged online.

We realize that organizations now address interactive channels to serve consumers better. Interactive Marketing is not merely online marketing, rather, it is the evolving trend which involves a ‘conversation’ with the customer; the company ‘remembering’ how the consumer has responded and then readdressing the customer in a way that is tailored from the results of that conversation.

This issue examines the traditional model of purchase behavior (AIDAS: Awareness, Interest, Desire, Action and Satisfaction) and applies this model to the steps that organization need to take to interact with online visitors at each stage.

Customer case studies include:

  • ING Renault F1
  • City of Boston
  • breastcancer.org
  • Goodyear
  • DHL Global Mail
  • Lexus
  • Royal Society for the Protection of Birds (RSPB)