Next Generation Financial Websites

This webinar has occurred in the past, but a recorded version is available!

With more and more European consumers migrating away from branches to digital channels, it becomes increasingly difficult for banks to build and maintain strong client relationships. The reason for this is that today's financial services sites are still inferior to the in-person channels when it comes to personal and integrated customer experiences.

In this reprise of a point/counterpoint session from Forrester's Marketing Forum 2009 we look at how some early leaders overcome the barriers of next-generation financial services sites by creating more personal and integrated online experiences.

Agenda:

• Why are today's financial services Web sites inferior to human channels?

• What have leading firms worldwide done to overcome this?

• How can financial services firms lay the groundwork for next-generation financial sites?

Alexander Hesse is an Analyst at Forrester Research Inc. Alexander serves eBusiness & Channel Strategy professionals. He helps retail financial services firms to understand and anticipate how new technologies are changing consumers' use of financial services and how to maximize the opportunities they bring. His key topic areas include trends in consumer behavior, retail payments, online banking, mobile banking, price comparison sites, and innovations in the distribution of financial services products. Alexander is based in Amsterdam but advises retail financial services firms across Europe.