OneVoice...

Adopting a OneWeb vision ensures that your company and product messages are delivered consistently across all your Web sites and all your online channels in the language of your global audiences.

How consistent is your brand messaging across the global marketplace?

Maximizing the global revenue opportunity

To be successful online, enterprises require an integrated approach to global Web content management. Without a clear “OneWeb” vision organizations risk presenting a fragmented image to the world. And without full control of multilingual and multi-channel delivery, the costs of maintaining a global Web presence quickly spirals. That’s why it is important to ask your self the following questions:

• Are you in control of your global brand?
• Can you rapidly and cost effectively convey your message to local markets?
• Is your message consistent across all your global markets?
• Did you know that reuse technologies can reduce localization requirements by 60%?

Consistent branding

• Unilever used SDL Tridion to drive the Unilever rebranding project, delivering 43 corporate Web sites that cover 81% of the worldwide online population, currently around 1.1bn people.
• Sodexho uses SDL Tridion to present their broad range of service offerings in many languages and over 80 countries with local variations to reflect local markets and without ever losing their brand consistency.

To follow a clear and strong corporate strategy, organizations need to control message and brand consistency. SDL Tridion offers a solid OneWeb strategy that includes and extends beyond translating content. 

Local flexibility

• Orient Express maintains their brand consistency across many sites, but at the same time offers each hotel, restaurant or train the ability to develop its own online personalization and to keep it up to date locally.

Organizations need to ensure that their products, service and communication are localized and translated for all of the different audiences within these regions. Regional variation means that different messages and approaches may be necessary even within regions, let alone between countries.

Rapid Web site roll out

• Move.com sees a decrease of 96% in time of production for content delivery to the live sites while freeing up critical technical staff to focus on technical work.
• KLM rolls out marketing campaigns and sales promotions to more than 60 countries in the local language in just a few days. And they only have to develop these campaigns and promotions once.

The global 24-hour economy asks for responsiveness and flexibility on both a central and local scale. The ability to deploy new sites overnight is SDL Tridion’s core strength.

Increase revenue and cost saving

• Virgin Atlantic increased their bookings with 65% through 11 regional versions of their site in 30 variations.
• Since Brussels Airlines implemented SDL Tridion in 2004 online booking and revenue increased dramatically, pushing the Belgian airline back to the top of the airline market. 

The Internet has become an integral strategy for meeting business objectives. Like all forms of communication, the online channel has to answer to the needs of your audience, your customers. But at the same time SDL Tridion never takes it eyes off of cost control, return on investment and higher profits.

Want to know more?

If you want to know what you can do to maximize the global revenue opportunity, just take a look at our selection of white papers, webinars and customer case studies and share the experiences of other global brands, analysts and experts.