WebForms

Online services are growing for a couple of reasons: customers increasingly expect quick access to information and services online and organizations are recognizing the financial and efficiency benefits of online services. Providing these services online requires the involvement of customer support, sales, communication, marketing and IT. Interactive, online forms provide Web site visitors with direct access to online self-service. WebForms enables business units to create and update online forms quickly and easily. Using WebForms you can provide business units with an easy way to interact with online audiences.

Description

Branding online forms

WebForms are saved directly to Content Manager and can be inserted in any managed page using the same templates and branding as the rest of the Web site. By ensuring this consistent branding and providing appealing house-styles, you create positive associations between brand and the online service you offer customers.

Leads and contacts

Online forms provide an efficient way to identify and qualify leads to potential customers. By providing Web site visitors with convenience and service, you can gather information about their preferences, interests and characteristics.

WebForms for different roles

WebForms uses Content Manager roles and permissions, building blocks and BluePrint structure. As a result, WebForms enables IT and communication professionals to work together efficiently and effectively:

• WebForms for IT – WebForms Server allows IT to create business logic for forms only once. This functionality can then be used in all forms to, for example, send submitted data to back-office systems, integrate with internal notifications, and validate the information within form fields.

• WebForms for business users – WebForms provides business units with an easy-to-use tool to create online forms. It’s as easy as drag-and-drop. Non-technical users can easily create forms in WebForms Designer using predefined field types and templates and add and update forms as needed.

Benefits

Bringing business processes online

By allowing the business units that provide services to create their own forms, you can ensure that customer inquiries are handled with the care and attention required.

Improved customer satisfaction

WebForms allows you to create online self service, providing customers with 24/7 convenience to perform many tasks. This kind of convenience results in greater customer loyalty and a positive service experience.

Reduced costs

While providing customers with excellent online service, WebForms also allows you to reduce the costs of processing paper forms, providing service desks and supporting call centers. WebForms also allows for easy monitoring, updates and form creation by allowing for reuse of some form elements reducing the time and cost with which you can provide services online.

Managed form content

WebForms also enables organizations using Content Manager to take full advantage of all content management functionality and advanced features:

• Both form and Web content is saved to a central database

• WebForms separates form content from layout, thereby enabling business units and IT to each focus on their core activities

• Forms created using WebForms are saved to Content Manager and therefore benefit from its  version management, BluePrinting, workflow and security capabilities

• BluePrinting can be used to provide international audience with translated, localized forms, without the need to recreate the forms for each language