WebForms

The challenge for interactive marketers of today is to provide an engaging and catching online presence for their audience. At the same time, they are expected to get to know this audience and provide personalized content and products based on the individual visitor's need. Wether the goal is lead generation or customer satisfaction, visitors increasingly expect quick access to information and services online and organizations are recognizing the financial and efficiency benefits of online interaction. In order to get the best out of online interaction, organizations have to empower your stakeholders to concentrate on what they are best at.

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WebForms product brief

Business Drivers

Leads and contacts
Online forms provide an efficient way to identify and qualify leads to potential customers. By providing website visitors with convenience and service, you can gather information about their preferences, interests and characteristics. Because WebForms is an integral part of the SDL Tridion product suite, the gathered information can be reused straight away for personalization features or targeted multi-channel campaigns.
Consistent online forms
WebForms are saved directly to Content Manager and can be inserted in any managed page using the same templates and branding as the rest of the website. Furthermore, WebForms is BluePrint proof and enables you to easily reuse forms across your entire web estate – translating your forms into local languages is as easy the rest of your content, whilst functionality and design remain untouched. By ensuring consistent branding and messaging, you create positive associations between brand and the online service you offer customers and reach out to your international audience.
WebForms for different roles
WebForms uses Content Manager roles and permissions, building blocks and BluePrint structure. As a result, WebForms enables IT and communication professionals to work together efficiently and effectively:

WebForms for IT – WebForms Server allows IT to create business logic for forms only once. This functionality can then be used in all forms to, for example, send submitted data to back-office systems, integrate with internal notifications, and validate the information within form fields.
WebForms for business users – WebForms provides business units with an easy-to-use tool to create online forms. It’s as easy as drag-and-drop. Marketers can easily create forms in WebForms Designer using predefined field types and templates and add and update forms as needed

Benefits

Bringing business processes online
By allowing the business units that provide services to create their own forms, you can ensure that customer inquiries are handled with the care and attention required.
Improved customer satisfaction
WebForms allows you to create online self service, providing customers with 24/7 convenience to perform many tasks. This kind of convenience results in greater customer loyalty and a positive service experience.
Reduced costs
While providing customers with excellent online service, WebForms also allows you to reduce the costs of processing paper forms, providing service desks and supporting call centers. WebForms also allows for easy monitoring, updates and form creation by allowing for reuse of some form elements reducing the time and cost with which you can provide services online.
Managed form content
WebForms also enables organizations using Content Manager to take full advantage of all content management functionality and advanced features:

Both form and Web content is saved to a central database
WebForms separates form content from layout, thereby enabling business units and IT to each focus on their core activities
Forms created using WebForms are saved to Content Manager and therefore benefit from its version management, BluePrinting, workflow and security capabilities
BluePrinting can be used to provide international audience with translated, localized forms, without the need to recreate the forms for each language