Outbound E-mail

Outbound E-mail allows you to manage and optimize e-mail marketing and communication campaigns. Outbound E-mail is fully integrated with Content Manager, enabling you to coordinate Web and e-mail channels. As a result, you can use the e-mail channel to promote Web site content and ensure consistency in both channels.

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Business Drivers

Targeted communication
A vital part of e-mail marketing is sending out targeted mailings, that is, sending the right content to the right people. To facilitate targeted mailings, Outbound E-mail allows you to segment, personalize and individualize e-mails.
Customized e-mails
Outbound E-mail allows you to create customized e-mails based on content interests. Customized e-mails encourage customers to open, read, and click-through content. This can both encourage customer loyalty and build Web site traffic.
Reinforce your brand
Ensure that the look-and-feel of marketing emails reflects your organization’s identity by using easy-to-use email templates. Outbound e-mail enables you to use pre-defined templates for e-mails, ensuring that the look-and-feel of e-mail correspondence is consistent and conforms to your organization’s style.
Measure your success
Outbound E-mail allows you to track information about individual contacts as well as for specific distribution lists. This allows you to:
- View whether visitors read e-mails
- See if visitors took action from the e-mail by measuring the click-through rates to your Web site
- Test and modify your messages and approach

Benefits

Coordinate campaigns
It can be difficult to coordinate all of the channels of communication campaigns. Online content, print, and e-mail may not be synchronized due to inefficient processes and inconsistent messages. The ability to manage Web and print email from a single system can bring these efforts together.
Consistent messages
Since Outbound E-mail and Content Manager can use the same content through BluePrinting technology you can ensure consistent messages, reinforcing brand and product strategy.
Time-to-market
Due to Outbound E-mail’s coordination and consistency benefits, you can ensure that all communication efforts are coordinated. You can also expand these benefits to the print channel using SDL Tridion InDesign Connector.