Multi-Channel Marketing
Many improvements for outbound E-mail are implemented in SDL Tridion 2009 to support strategic, enterprise-wide email campaigns.
Outbound E-mail 2009
Organizations can send email campaigns in multiple languages simultaneously with a single click, using SDL Tridion’s BluePrinting to facilitate the roll-out of global campaigns. Both local and corporate marketers can send emails to targeted mailing lists, hooking in to the same translation process used for web content.
Need to avoid sending too many communications to individuals and to minimize unsubscribe rates? Organizations can restrict who sends emails to certain contacts and specify limits on the amount of emails contacts receive during a certain period.
Email campaigning is becoming a strategic, enterprise-wide activity rather than an ad-hoc tactical tool. To reflect this shift, a number of improvements have been implemented in SDL Tridion 2009 Multichannel marketing software tools:
- Coordinate sustained email campaigns comprising a series of email communications
- Schedule global email campaign roll-out
- Trigger mailing execution determined by recipient action or timeline
- Fully personalized mailings
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