Visitor Intelligence
Organizations increasingly need to target and personalize online content. SDL Tridion 2009 audience targeting and personalization allows you to identify visitors so communication and marketing professionals may create targeted communication based on audience characteristics and behavior.
Audience Manager Simplifies and Secures Contact Lists
Whether visitors register on your website to download information or they have read your emails, you want to store their contact information and behavior in one place. SDL Tridion 2009 Visitor intelligence can be used to deliver personalized communication by email and on the website.
To manage visitor profiles across different countries and in disparate departments, you can assign contact owners to determine who can view individual contacts in Audience Manager. This ensures an individual’s personal information is only accessible to the right internal users. Audience Manager is scalable for enterprise use to manage millions of contacts.
Integration with CRM systems ensures a single view of contacts and customers is maintained across different systems and touch points.
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