Communication Statistics

To use content strategically and to understand the ROI for online investments, communication and marketing departments need to know what their visitors are really interested in. Communication Statistics goes beyond most third-party tools and tracking systems by providing content authors with information about the popularity of individual pieces of content.

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Business Drivers

Beyond ad hoc
Communication Statistics provides real data about how visitors view Web site content. This allows you to go beyond guess work and ad-hoc adjustments to Web content, and instead support decisions with information about the popularity of individual pieces of content on pages. As a result, communication professionals can easily remove or adjust ineffective content and select content that works.
Live view through SiteEdit
Communication Statistics provides in-site views on content. This means that authors and editors can view data directly on published pages using SiteEdit. Graphs and color overlays provide easily understood comparisons of the popularity of different pieces of content. Using SiteEdit, they can then make adjustments to the placement, text and selection of content, optimizing site content using while viewing the site just as visitors do.

Benefits

Hot or not?
Marketing and communication experts need information about how effective their content is. Does the content on your home page make visitors want more information? Or do they simply leave the site. The ability to see which content results in longer visits to your Web site can be invaluable for all communication decisions.
Adjust and optimize
Insight about what is effective and ineffective allow you to make good decisions for all content, products and services. Using this kind of information you can identify visitor interests and create the content that results in transactions and further interaction with visitors.