Website Visitor Profiling & Online Personalization

Target Audience Marketing Imporves Results

So many messages ask for the attention of online visitors that generic messages can no longer compete. Profiling your website visitors & personalizing content enables communication and marketing professionals to create targeted messages for specific audiences and link content with visitor preferences.

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Business Drivers

Explicit profile management
As the basis for personalization, you can build both explicit and implicit profiles. By gathering information via online questionnaire, using Audience Manager, or by using existing information in customer databases, you can ensure that content is personalized based on information that visitors have provided.
Implicit profile management
In addition to explicit profile information, you can also base personalized content based on specific visitor clicking behavior. This clicking behavior can be used dynamically generate content based on previous actions.

Benefits

Improve visitor retention
If visitors don’t see information that relates to their interests, they will leave your Web site. Personalization allows you to create content and associate this content with specific target groups. When these visitors access the personalization-enabled Web site, Personalization dynamically matches visitor interests with content. Using the Personalization API you can create a direct link between content and visitor profiles and display visitors with content that matches their profile.
Enriched content
In addition to using visitor profile information, you can enrich all content by using metadata. Metadata allows you tvalue to content so that the content visitors see matches their profile information.o categorize and add.