Ensure Consistency in Your Web Content Management Strategy with BluePrinting

multichannel marketing, globalization, microsites and brand management

In today’s connected world, a well managed Web presence is essential for any organization to achieve business success. The Internet provides unprecedented opportunities for border-free communication. Many organizations use the Internet to reach worldwide audiences. These organizations need their web content management strategy to balance centralized messages and branding with localized content and contributions. SDL Tridion’s BluePrinting technology allows you to create this balance.

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5 ways to persuade your target audience

Web site globalization
You need to ensure consistent messages while providing relevant content for local audiences. BluePrinting provides centralized control for brand and core messages, with the ability to accommodate local content and adaptations.
Brand management
All communication media - such as television, radio, print and Web sites - use the same basic elements of branding. One of the most important elements of brand management strategy is consistency . BluePrinting ensures your brand is used consistently and effectively across corporate and local Web sites.
Target audience marketing
BluePrinting allows you to create targeted Web sites and Web content for your key target audiences while saving time and cost by reusing selected content, structure, layout and applications.
Multi-channel marketing
Organizations must now manage a growing number of new channels including online, e‑mail, RSS feeds, podcasts and much more. BluePrinting allows you to coordinate multiple Web sites, online channels, e-mail marketing and print collateral by synchronizing, reusing and adapting content. Synchronizing varying web content management strategies has never been this simple.
Micro sites
Micro sites provide focused communication for specific campaigns, events, product launches or target audiences. Using BluePrinting, you can create micro sites quickly by sharing and reusing Web site content, branding and applications across multiple sites.
Download the white paper about five ways to persuade your target audiences.