Web Analytics
To execute a successful online marketing strategy, marketers require information about their visitors' online behavior. Web Analytics software delivers this crucial information to ensure that you can optimize your visitors' online experience with relevant and targeted content.
Closing the loop
Integrating Web Content Management with Web Analytics closes the loop for marketers as they strive to create, manage, monitor, improve and optimize their online communication. The integration of these two systems enables organization to provide content that matches visitor needs and to create increasingly targeted content.
Using this integrated approach, Web site visitor behavior can be used to define which content is displayed and can provide valuable information about which content is most relevant to visitors. This allows marketing professionals to continually improve and optimize content, pages, marketing activities and Web site offerings to connect with their target audiences.
Web Analytics Enablers
To combine the strengths of Web Content Management and Web Analytics, SDL Tridion now offers Web Analytics Enablers.
In brief, a Web Analytics Enabler is tagging code that can be added to any R5 page template, allowing you to immediately monitor visitor behaviour on your Web site. By selecting the Web Analytics Enabler that matches your existing Web Analytics application, you can integrate your existing Web Analytics with Web Content Management.
Supported Web Analytics Enablers
In addition to these available enablers, SDL Tridion is continually adding new partnerships with global Web Analytics vendors to extend our offering.
Online community
The Web Analytics Enablers are freely available to all the members of the SDL Tridion community. All of the enablers are available for download in the SDL Tridion Forum in the Web Analytics section.
Our online forum provides our customers and partners with a community in which to discuss solutions and practical implementation requirements. If you are a customer or partner, you can join the forum by contacting SDL Tridion customer support for a username and password. We look forward to hearing from you!
If you already have a username and password, you can access the SDL Tridion customer forum.