Email marketing

While some email marketing campaigns may be managed locally, for local markets, they often may not fully benefit from global assets or global campaign activities. This can lead to inconsistency or diluted global campaign efforts. Alternately, email marketing may be another arm of a multi-channel global launch. In this case, it may be difficult to ensure effective distribution to global audiences, since regional target audiences may have different requirements and profiles.

Call Me Now

Outbound E-mail
Multi-Channel Marketing
Making Email Marketing Deliver white paper
ING Renault F1 case study
YHA case study

An integrated approach with a difference

SDL Tridion email marketing is fully integrated with the unified marketing platform, allowing organizations to coordinate both email marketing and web. Local offices can customize emails based on a corporate template to feature local promotions or products, while ensuring that global content uniform.

Imagery, logos and layout can all be centrally controlled, but local offices can easily localize email content to reach their own target audiences. The audience management capabilities also enable local marketers to create and manage their own distribution lists and track the effectiveness of their messages locally. SDL Tridion also enables the global organization to share translation resources, thereby reducing the cost of global email campaigns.

This coordinated approach ensures a more targeted, effective and cost efficient approach across channels.

Integrated email marketing provides:

Easy reuse of brand elements, messaging and approach
Synchronized global campaigns
The ability to easily localize campaign elements for specific markets
Shared translation resources, lower translation costs
Locally managed distribution lists and local campaigns
Targeted emailings and measured responses

For more information on this theme, contact you sales representative or find local contact details of one of our offices around the globe.