How Your WCM System Can Manage Global Marketing Campaigns

Campaigns transform revenue goals and brand strategy into action. This includes transforming online communication into specific tactics, priorities, and channels to target audiences: making the vision a reality.

The investment marketers make in campaigns needs to show results: acquire new customers, increase market share of existing customers, build brand, and protect and retain valuable customers from competitors.

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There are many steps along the path: target market analysis, creating audience-appropriate messages and calls-to-action, determining specific tactics and activities, and of course managing all of the contributors that play a roll in pulling everything together.

Campaign control through an integrated solution

Under a single, integrating marketing solution, SDL Tridion provides:

Project management and quality control functionality through integrated workflow processes
A single-source centralized marketing asset management for all campaign assets including text, graphics, multimedia, website functionality and branding
User and group management, which allows basic to advanced users to work in their area of expertise
Multi-channel, synchronized publication and delivery for web, email and print
Target group management capabilities
Measuring campaign results and ROI

For more information on this theme, contact you sales representative or find local contact details of one of our offices around the globe.