Building customer intimacy

Customer intimacy is about creating a trusting and long-term relationship with customers. It gives marketing professionals the opportunity to know, in detail, what their customers want and makes customers best evangelist for an organization’s products and services.

Online interactivity, self-service, and ease of use have had a huge impact on customer intimacy. It creates conversation between the organization and their customer base. It provides crucial information needed for long-term growth since it builds customer loyalty for future purchases.

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Marketers need to balance shrinking budgets with innovative approaches. These trends are always changing and customer expectations are changing along with them. When becoming involved in these new ways of interacting it can be difficult to know what will happen in the next month or even the next day. Customers expect to have a voice, but what is the best way to give it to them?

Creating customer intimacy through innovation

SDL Tridion enables you to try and test the new interactive opportunities to create customer intimacy quickly and easily. Our eXtension community, comprising of our customers and implantation partners, is constantly providing the latest and greatest: integrating web 2.0 with editorial content and user-generated content, creating a true persuasive experience. Benefits of increased customer intimacy:

Loyalty
Trust
Customers as brand evangelists
Increased customer data through increased interaction
The better you know your customer, the better you can address their needs
Increased ability to target communication

For more information on this theme, contact you sales representative or find local contact details of one of our offices around the globe.