Does Your WCM System Fully Support Search Engine Optimization and Marketing?

How do customers find their vendor of choice? Chances are they type a few key words into a search engine. The rank an organization has in the results and the frequency with which their brand or product is listed may well determine whose page visitors choose.

Customers will come to a site if the site uses the keywords that best reflect target audience interests. In addition, other websites link to great content, further improving search engine results.

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Search engine marketing promotes websites by increasing their visibility in search engine results. If marketing content does not use their customers’ language, they way that they talk and think, even the best websites may fall short of meeting marketing goals for brand awareness, promotion or transaction.

Optimizing search engine rankings

SDL Tridion allows marketing professionals to manage keywords in their web environment in content, pages and sites. You can create a predefined taxonomy of these keywords, making it easier to get it right. In addition, translation management functionality ensures that the right words are used in multiple languages for international audiences.

We also provide quality control functionality that monitors and flags content, to make sure that all content is optimized based on best practices. SDL Tridion takes the headache out of search engine optimization and marketing by making it easy to do it right the first time.

Advantages of SEO:

Improved ranking
More visitor hits
Address visitor goals by matching their search terms with your content
Reinforces cross-linking strategies
Greater brand awareness through exposure in result lists

For more information on this theme, contact you sales representative or find local contact details of one of our offices around the globe.